Combining image zoom with effective use of screen real estate

BHS.co.uk (URL valid 28/12/2011) are utilising a great product image zoom feature, making superb use of screen real estate. The logic is if you’re viewing a photo in detail you can’t read at the same time, so why show text? – a progressive disclosure feature of interface design I’m a fan of since it compliments simplicity well.

http://www.bhs.co.uk/mall/productpage.cfm/bhsstore/3770523 (URL valid 28/12/2011)

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